That's not quite true. They didn't imagine that 3rd parties would be "running" the software. In the scenarios above the end user is running the software on thei

That's not quite true. They didn't imagine that 3rd parties would be "running" the software. In the scenarios above the end user is running the software on their computers. They always have access to the source code and there's no vendor lock-in. "The service companies will compete in quality and price; users will not be tied to any particular one."