Why should driving a "design-first" and "user experience"/UX first model not be viewed as innovative? Just implementing something isn't enough. You need to als

Why should driving a "design-first" and "user experience"/UX first model not be viewed as innovative? Just implementing something isn't enough. You need to also be able to ensure that it is usable by non-specialists. And this is something that Jobs really drove in the tech industry in it's early days, when non-technical users were basically an afterthought. That is the reasoning behind their choice for Jobs, and honestly it's a valid one.