I am really really surprised Bellroy could afford to hire developers for their own store. I guess they are now much bigger than I thought? I watch them grow fro

I am really really surprised Bellroy could afford to hire developers for their own store. I guess they are now much bigger than I thought? I watch them grow from an unknown brand that focus on slimming your wallet in the early 10s, to now I bump into people who have actually heard of used it. Or at least seen the online ads. Pretty amazing. I remember Gwyneth Paltrow said something along the line moving away from Shopify was the biggest mistake she made with her online shop. I think that was before Pandemic and Shopify have improved a lot since then. Which makes me wonder if it make sense for Bellroy to continue their path.