It's the reality of storage pricing. The general statement "storage is cheap" is incorrect. For some practically relevant purposes, such as Apple laptops, it's

It's the reality of storage pricing. The general statement "storage is cheap" is incorrect. For some practically relevant purposes, such as Apple laptops, it's $600/TB. For other purposes, it's significantly below $50/TB. You could say "just don't buy Apple products". And sure, that might be a solution for some. But the question of what laptop to buy is an extremely complicated one, where storage pricing is just one of many, many, many different factors. I personally have landed on Apple laptops, for a whole host of reasons which have nothing to do with storage. That means that if I have to bump my storage from 1TB to 2TB, it directly costs me $600.