5 ms·

X executive says creator monetization program may potentially be ended

19 points by jrflowers 1y ago

techblueberry 1y ago
"More harm than good"?
- estimator7292 1y ago
  Harm to profits/shareholders
popularonion 1y ago
It makes complete sense and it would be for the best, therefore it will never happen
lwansbrough 1y ago
Not surprising at all this is happening if the intent is to make X less awful. (Which is something Nikita Bier has been trying to do since he was hired.) Incentivizing content creation does at least two things: it puts virality ahead of everything (quality, correctness, legitimacy) and also creates disproportionately greater value for users in poor or emerging economies. Earning a dollar or two from a post means a lot more to someone from say, India, than it does to someone from the US. The result has been a huge increase in bots and "legitimate" accounts farming engagement with rage bait and other content that makes X unbearable. Hopefully this helps improve the content, but wow what a massive misplay this whole thing was. Just a terrible, terrible idea from the owner who understands nothing about what made Twitter great.
- digianarchist 1y ago
  I saw Nikita mention that X will flag account locations in order to be transparent around a poster's origin [0] which is a step in the right direction, though abandoning the creator program altogether more so. Nikita has had a rough couple of weeks. Targeted with the most vile antisemitism I've seen after attempting to get doxxing campaigns under control. That is hard to do when your boss is overriding every decision you make. I'm not sure X is salvageable at this point. The internet's town square is starting to look at lot like a 1930s German beer hall. [0] - https://x.com/nikitabier/status/1978132382868988310 https://x.com/nikitabier/status/1978132382868988310
  - digianarchist 1y ago
    Less than 24 hours after I posted this Musk intervened on the idea of winding down the creator program favoring an increase in payments. https://x.com/elonmusk/status/1978721345279082596 https://x.com/elonmusk/status/1978721345279082596
- tamimio 1y ago
  > The result has been a huge increase in bots and "legitimate" accounts farming engagement with rage bait and other content that makes X unbearable. https://ottawacitizen.com/news/ottawa-man-ai-bot-maga https://ottawacitizen.com/news/ottawa-man-ai-bot-maga I am glad they will turn it off, these grifters can starve and die for all I care.
- ergocoder 1y ago
  The social media or anything really needs to be curated. Tiktok was blatantly un-embarrassed about manual curation where they favor good-looking people, and that made the content good at the beginning. X needs to do the same.
ashleyn 1y ago
They're probably having trouble getting the ad revenue that would pay for it.
- rchaud 1y ago
  And it's easier and cheaper than ever to post engagement slop with GenAI so why not cut out the middleman?
Legend2440 1y ago
As soon as you start paying people to make content, you’re not social media - you’re just media.
- rchaud 1y ago
  "Social media" is an archaic term invented to describe a public bulletin board that didn't have ads and sort of functioned like a personal website. It's been "media" ever since the first ad product launched, and cemented once the feeds were changed to infinite scroll "timelines" which ironically were not chronological ordered.

19 points by jrflowers 1y ago

techblueberry 1y ago

"More harm than good"?

estimator7292 1y ago
Harm to profits/shareholders

popularonion 1y ago

It makes complete sense and it would be for the best, therefore it will never happen

lwansbrough 1y ago

Not surprising at all this is happening if the intent is to make X less awful. (Which is something Nikita Bier has been trying to do since he was hired.) Incentivizing content creation does at least two things: it puts virality ahead of everything (quality, correctness, legitimacy) and also creates disproportionately greater value for users in poor or emerging economies. Earning a dollar or two from a post means a lot more to someone from say, India, than it does to someone from the US. The result has been a huge increase in bots and "legitimate" accounts farming engagement with rage bait and other content that makes X unbearable. Hopefully this helps improve the content, but wow what a massive misplay this whole thing was. Just a terrible, terrible idea from the owner who understands nothing about what made Twitter great.

digianarchist 1y ago
I saw Nikita mention that X will flag account locations in order to be transparent around a poster's origin [0] which is a step in the right direction, though abandoning the creator program altogether more so. Nikita has had a rough couple of weeks. Targeted with the most vile antisemitism I've seen after attempting to get doxxing campaigns under control. That is hard to do when your boss is overriding every decision you make. I'm not sure X is salvageable at this point. The internet's town square is starting to look at lot like a 1930s German beer hall. [0] - https://x.com/nikitabier/status/1978132382868988310 https://x.com/nikitabier/status/1978132382868988310
- digianarchist 1y ago
  Less than 24 hours after I posted this Musk intervened on the idea of winding down the creator program favoring an increase in payments. https://x.com/elonmusk/status/1978721345279082596 https://x.com/elonmusk/status/1978721345279082596
tamimio 1y ago
> The result has been a huge increase in bots and "legitimate" accounts farming engagement with rage bait and other content that makes X unbearable. https://ottawacitizen.com/news/ottawa-man-ai-bot-maga https://ottawacitizen.com/news/ottawa-man-ai-bot-maga I am glad they will turn it off, these grifters can starve and die for all I care.
ergocoder 1y ago
The social media or anything really needs to be curated. Tiktok was blatantly un-embarrassed about manual curation where they favor good-looking people, and that made the content good at the beginning. X needs to do the same.

ashleyn 1y ago

They're probably having trouble getting the ad revenue that would pay for it.

rchaud 1y ago
And it's easier and cheaper than ever to post engagement slop with GenAI so why not cut out the middleman?

Legend2440 1y ago

As soon as you start paying people to make content, you’re not social media - you’re just media.

rchaud 1y ago
"Social media" is an archaic term invented to describe a public bulletin board that didn't have ads and sort of functioned like a personal website. It's been "media" ever since the first ad product launched, and cemented once the feeds were changed to infinite scroll "timelines" which ironically were not chronological ordered.