Apple knows their sales numbers, so I imagine is that they know the base model will sell the most quantity. Having it out now means more sales at the highest MS

Apple knows their sales numbers, so I imagine is that they know the base model will sell the most quantity. Having it out now means more sales at the highest MSRP before talk of the next model release. Buyers who walk into an Apple store for a base MacBook Pro will wait if they hear a new model is coming out. So if you have a buyer basing purchases on the generation number, it makes sense to launch that model as soon as possible. Pro/Max buyers generally are checking into specs and getting what they need. Hence the M2 Ultra still being for sale, for some niches that have specific requirements.