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I mean it could just be people scraping everything, and as reddit has made that more difficult the scrapers may look more realistic. That or dark patters that

• hermitcrab 1y ago
  >dark patters that get people to click on ads in the middle of content, where the user instantly backs out once they realize. I'm sure that is at least part of it. And if they can be creative about how they get the page to draw, they can get you to click on something unintentionally. The shitty website of my local paper is good at this.