I feel like this was known years ago, but never gained traction. Here is a 2022 article in wired about bots. https://www.wired.com/story/bots-online-advertisin

I feel like this was known years ago, but never gained traction. Here is a 2022 article in wired about bots. https://www.wired.com/story/bots-online-advertising/ https://www.wired.com/story/bots-online-advertising/ And before that, in the 2010s, an employee of ebay discovered the perverse incentives of online advertising. Freakonomics did a podcast on the subject. It is a two parter, but really worth your time if you want to get some of the behind the scenes thoughts and machinations of the advertising industry. https://freakonomics.com/podcast/does-advertising-actually-work-part-1-tv-ep-440/ https://freakonomics.com/podcast/does-advertising-actually-w...