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Because the digital ads environment has promised more data. That is slowly falling apart, but it has been expected for a decade or so now.
by jklinger410 1y ago
Because the digital ads environment has promised more data. That is slowly falling apart, but it has been expected for a decade or so now.
- Nasrudith 1y agoSounds like the bots might eventually restore privacy by accident by making the additional data all dross, leaving only sales correlative modeling.
- jklinger410 1y agoYes, that is more or less what is happening now, but also driven by AI. All marketing is moving back "up the funnel."