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You can't just "ignore" fraudulent clicks as though those aren't baked into the original price. The only thing you should care about is your own sales vs your o

You can't just "ignore" fraudulent clicks as though those aren't baked into the original price. The only thing you should care about is your own sales vs your own ad spend. Your calculations make as much sense as pouring out 90% of a can of beer, claiming you have just made vodka, and simultaneously trying to pay only for the 10% of beer that is left.

candiddevmike 1y ago
Why are fraudulent clicks my problem? Why should I pay for them?
- garciasn 1y ago
  In my extensive experience, you take irrefutable evidence back to the ad platforms and they provide 'make goods' after the fact for those fraudulent visitors. The entire premise of the article is quite accurate and most companies are spending money on third-parties to do what this guy has done to recoup fraudulent spends; so, none of this is new to the industry. Everyone knows it's happening and it's all part of the gig; it benefits everyone except those spending so little is truly done to correct it.
- bluGill 1y ago
  They are not your problem. You paid $10k for 47 sales (that is the original example numbers) - is this a good value is the question you need to ask. If this is not good value then you don't advertise there at all, if it is you pay the price. It is the ad network's problem because they are showing ads to all those bots which costs them. It is also the ad networks problem in that they are not effective - maybe for your $10k for 47 sales is good enough, but for most it isn't and so they lose customers who pay attention to value. It is also their problem in that by giving a false number of views they lose some face, but this is always a proxy that isn't of much value to anyone. The more important thing that is your problem is verifying the ads are worth it. How do you know the ad resulted in 47 sales. A large number of adds should be buy this in the future not today, and thus clicks are the wrong measure.
paulcole 1y ago
> The only thing you should care about is your own sales vs your own ad spend. You do understand that when I stop/reduce the fraudulent clicks that leaves extra ad budget available to be spent by clicks from real people who will actually buy things. I have 0 incentive to not work to stop/reduce the fraudulent clicks. My ad spend stays the same but my sales go up.

candiddevmike 1y ago

Why are fraudulent clicks my problem? Why should I pay for them?

garciasn 1y ago
In my extensive experience, you take irrefutable evidence back to the ad platforms and they provide 'make goods' after the fact for those fraudulent visitors. The entire premise of the article is quite accurate and most companies are spending money on third-parties to do what this guy has done to recoup fraudulent spends; so, none of this is new to the industry. Everyone knows it's happening and it's all part of the gig; it benefits everyone except those spending so little is truly done to correct it.
bluGill 1y ago
They are not your problem. You paid $10k for 47 sales (that is the original example numbers) - is this a good value is the question you need to ask. If this is not good value then you don't advertise there at all, if it is you pay the price. It is the ad network's problem because they are showing ads to all those bots which costs them. It is also the ad networks problem in that they are not effective - maybe for your $10k for 47 sales is good enough, but for most it isn't and so they lose customers who pay attention to value. It is also their problem in that by giving a false number of views they lose some face, but this is always a proxy that isn't of much value to anyone. The more important thing that is your problem is verifying the ads are worth it. How do you know the ad resulted in 47 sales. A large number of adds should be buy this in the future not today, and thus clicks are the wrong measure.

paulcole 1y ago

> The only thing you should care about is your own sales vs your own ad spend. You do understand that when I stop/reduce the fraudulent clicks that leaves extra ad budget available to be spent by clicks from real people who will actually buy things. I have 0 incentive to not work to stop/reduce the fraudulent clicks. My ad spend stays the same but my sales go up.