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Apple has been calling themselves a consumer electronics company since at least 2006.
by RossBencina 1y ago
Apple has been calling themselves a consumer electronics company since at least 2006.
- alt227 1y ago"Apple views itself as a software company" - Steve Jobs (2007) https://www.youtube.com/watch?v=dEeyaAUCyZs https://www.youtube.com/watch?v=dEeyaAUCyZs
- RossBencina 1y agoSteve Jobs may have said that, but in 2006 I quite by accident ran into some mid-level Apple people at a guest house breakfast. I expressed my dismay at the poor manufacturing quality of my new Mac Book compared to my previous T-series IBM Think Pads. The Apple people politely explained that Apple was a consumer electronics company[1] and I should not expect business-grade products from Apple. [1] They used that exact term, and it has stuck with me ever since.