The title is pretty accurate. This isn't the type of site you get when you have a "digital agency" designs your site. It is the type of site you get from an "ad

The title is pretty accurate. This isn't the type of site you get when you have a "digital agency" designs your site. It is the type of site you get from an "ad agency". I've done a little bit of interaction design consulting for old school ad agencies. It was a pretty silly experience. Large advertising agencies that have slowly added web, mobile apps, Facebook apps, etc. to their list of services as clients expectations have changed. These agencies are still organized in the Mad Men style (copy writers, art directors, account directors, project managers, strategist/planners, media buyers, etc.). Traditional ad agencies are very very very bad at doing the digital work. The "creatives" guard their turf as owners of all the concept and design work, but they have a very poor grasp on the technical side of digital work as well as standard user experience design patterns. User centered design isn't really a part of the culture. I was asked a few times to do wireframes for projects. They wanted me to trace and annotate completed and approved visual design comps.