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Would like to see the script. From reading it's impossible to tell if the methodology is sound. Would legitimate users with adblockers or disabling JS get count
by baobun 1y ago
Would like to see the script. From reading it's impossible to tell if the methodology is sound. Would legitimate users with adblockers or disabling JS get counted is false positives, for example?
That said, 73% doesn't come as a surprise. If anything I expect it to be higher.
I guess this quote sums up the situation
> When I tried to bring this up with a few major ad platforms, the conversation always followed a predictable script. The sales reps were incredibly friendly until I mentioned click fraud or bot traffic. Then, the tone shifted instantly to corporate-speak: "Our AI detection is industry leading" and "We take ad fraud very seriously." It was a polite but firm wall, a clear signal to stop asking questions.
> One rep I had known for years finally admitted the truth off the record. "Dude, we know," he said. "Everyone knows. But if we filtered it all out properly, our revenue would drop 40% overnight, and investors would have a meltdown."
- fukka42 1y ago> One rep I had known for years finally admitted the truth off the record. "Dude, we know," he said. "Everyone knows. But if we filtered it all out properly, our revenue would drop 40% overnight, and investors would have a meltdown." Lawsuit time?
- pixl97 1y agoI mean how much money are you going to spend going after them? Multi billion dollar companies love to take decades to sue. If the SEC weren't weak maybe they could go after them for fraudulent numbers.
- omnicognate 1y agoIANAL (or an ad industry expert) but wouldn't a successful class action on this be staggeringly vast?
- pixl97 1y agoI mean it would rock the US economy as it would involve the largest companies.
- deleted 1y ago[deleted]
- bobbiechen 1y agoIt's a problem even on the company side. If the people responsible for marketing are judged on vanity metrics, they'll assume a conversion problem is later in the funnel. And even for venture-backed startups, I feel there is an incentive to turn a blind eye to bot signups since it juices numbers for investors who aren't paying attention.