The thought that a company like Apple, which surely put hundreds of engineers to work on these tools and went through multiple iterations of their capabilities,

The thought that a company like Apple, which surely put hundreds of engineers to work on these tools and went through multiple iterations of their capabilities, would launch the capabilities...Only for its executives to realize after release that current AI is not mature enough to add significant commercial value to their products, is almost comical. The reality is that if they hadn’t announced these tools and joined the make-believe AI bubble, their stock price would have crashed. It’s okay to spend $400 million on a project, as long as you don’t lose $50 billion in market value in an afternoon.