The original (2010)[1] http://www.google.com/search?q=be+stupid+marketing+diesel&hl=en&client=firefox-a&hs=ij&rls=org.mozilla:en-US:official&prmd=imvns&tbm=isc

The original (2010)[1] http://www.google.com/search?q=be+stupid+marketing+diesel&hl=en&client=firefox-a&hs=ij&rls=org.mozilla:en-US:official&prmd=imvns&tbm=isch&tbo=u&source=univ&sa=X&ei=q_5dUI3pBpO_0QGW-ICIBA&ved=0CC4QsAQ&biw=1096&bih=607&sei=vP5dUJLfGeqq0AGxZQ http://www.google.com/search?q=be+stupid+marketing+diesel&#3... [1] </irony>:// it is (was) a marketing campaign.