>The advertisements for employees (whether there were or will be any actual hires is unknown) is Apple's way of controlling the narrative in a case where they h

>The advertisements for employees (whether there were or will be any actual hires is unknown) is Apple's way of controlling the narrative in a case where they have long known they would be shipping an inferior product. Going out of your way to avoid the Occam razor, aren't you? Hiring as a conspiracy to spin/control the eventual PR issues that would emerge from shipping an inferior product. Seriously? Somehow some job postings would make Apple "control the narrative"? Seriously? And how exactly do they "control it", now that they have made those postings? How about using the bloody Occam Razor and saying that: Apple started work on their Maps app for iOS 6, saw it needed more manpower, and are expanding their team for the eventual iOS 7 release.