The fact that no adhesives or other significant additives are used (as far as I can tell) is significant to me. They state that it's being positioned as an alt

The fact that no adhesives or other significant additives are used (as far as I can tell) is significant to me. They state that it's being positioned as an alternative to steel rather than lumber, and that it's superior to steel in terms of overall energy footprint - in addition to being more lightweight - so this one looks like it could have a future.