FB is not comparable to a dotcom book company. If I gave everyone in the world a $1 every time they visited my site I could also have the most traffic'd site i

FB is not comparable to a dotcom book company. If I gave everyone in the world a $1 every time they visited my site I could also have the most traffic'd site in the world Perhaps, but your site would probably not have the marketing treasure-trove that FB has. FB needs to learn how to use it.