> However, Apple is certainly not innovating like they were when Steve was around and the market itself, in particular the smartphone market, is becoming very m

> However, Apple is certainly not innovating like they were when Steve was around and the market itself, in particular the smartphone market, is becoming very mature - smartphones can only get so small, thin and fast before they reach an apex. And think of the iPhone in relation to the Porsche 911. It's more or less the same car for the past 50 years. Every 2-3 years Porsche makes it better. It works for them, the consumer, the brand and the legacy. I'm not sure why some people were expecting a Phone in the i5 that would make them breakfast but it's a better product than already great product in the 5. That is a great way of saying it... love the Porsche analogy. However, I challenge you on one point. I don't think Apple EVER innovated. Rather, they've iterated. And they did this wonderfully. Apple is notorious for not innovating but rather taking already established ideas and doing them much, much better than even the people who originally did them. That is their secret. They are great and simplifying and making it oh, so pretty. EDIT: I should caveat the above to the modern Apple era. Post 2001 or so. And not to take anything away from this, but when most people say "innovate" they typically mean something other than what I say above. In reality, the groundbreaking new features are never from Apple. If you looked at the marketplace, someone, somewhere already had those features. Apple just did it better a year later. That is what they do, no shame in it either...but they are not an innovative company.