They found really difficult to monetize their product, since it's only composed of 140 characters displayed in a moltitude of format. Now they will directly con

They found really difficult to monetize their product, since it's only composed of 140 characters displayed in a moltitude of format. Now they will directly control the way tweets are displayed, for example they will soon introduce the Twitter Card format (a sort like the facebook wall story with picture/video/flash game embedded) Think of the several monetization "experiments" of Facebook: ads, sponsored likes, sponsored posts, page offers, ecc They were been possibile only because Facebook manage the way his data is displayed across all platform.