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For a startup measuring users (not revenue), what's the right thing to measure to know your growth rate? Is is DAUs, MAUs, daily sessions, length of session, t

• pmarca 14y ago
  The typical metrics are DAUs and MAUs, with attention paid to DAU:MAU ratio, and then some gauge of activity within each session. For some companies that means length of session, but for other companies you'd want something else (e.g. services that actually want users to leave, like search engines). One of the things that impresses us in pitches is when the entrepreneur has really thought through what the best metrics are for that particular service.
• DanielRibeiro 14y ago
  From the three engines of growth[1]: - virality index - retention rate - customer lifetime value / customer aquisition cost Having more than one is hard, so optmizing for one is much simpler (don't kid yourself, it is hard on any of them, and not all business can pick all of them). [1] http://www.deviantbits.com/blog/engines-of-growth.html http://www.deviantbits.com/blog/engines-of-growth.html