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"It’s not easy to go against the grain..." but you've got to do it to get attention. I'm inclined to agree that iOS Maps wouldn't have got past Steve Jobs, bec

"It’s not easy to go against the grain..." but you've got to do it to get attention. I'm inclined to agree that iOS Maps wouldn't have got past Steve Jobs, because he was fanatical about the smallest details. Apple is, for Christ's sake, outsourcing its data collection! To a company that obliviously claims it is not responsible for the "user experience". Steve would have bought them, cut their throats or both. The questions now are: Will Tim Cook mobilize the resources needed just to compete with Google in worldwide data acquisition? Can he inspire his Maps team to change the world? The latter is not Cook's forte. If he makes a competitive matrix, they're dead.

batista 14y ago
>I'm inclined to agree that iOS Maps wouldn't have got past Steve Jobs, because he was fanatical about the smallest details. I'm inclined to call this out. If it made business sense, Steve would have done the exact same thing. Especially if Apple had no choice to continue using Google Maps (because of Google demands, etc). Even worse regressions have happened under Steve's watch because they HAD to happen. E.g the move from PowerPC to Intel meant that all existing third party programs made until then had to run in a subpar, emulated, environment (Rosetta). Steve went along, because there was no way they could continue using PowerPC and still have a mobile processor roadmap.