But then what's the point of buying a device like this in the first place? I agree with the sentiment, but I would only buy this device if I wanted to use Amazo

But then what's the point of buying a device like this in the first place? I agree with the sentiment, but I would only buy this device if I wanted to use Amazon's services. If I decided to customize it, I couldn't blame Amazon for refusing the service. Perhaps there could be a government-mandated requirement to distinguish between "buy" and "rent". If you get a device bundled with a service, then there should be a subscription fee you have to pay for it without the ability to outright "buy" it. That would make it very obvious to people whether they are buying something to own or merely renting it. My take is very simplistic here but I hope I managed to convey the concept.