For starters sales reps are individual contributors where are VP of sales tend to be organization builders. They hire sales folks and build a sales organization

For starters sales reps are individual contributors where are VP of sales tend to be organization builders. They hire sales folks and build a sales organization under them. So you should expect VP of sales to be much more senior and thus cost you more in salary and equity. A good VP of sales tends to get 1 or 2% of equity. That may vary though.