I don't understand why everyone's calling this "cheating" when HN exists to enable this sort of behavior from the YC elite. Another incubator sets up a system

I don't understand why everyone's calling this "cheating" when HN exists to enable this sort of behavior from the YC elite. Another incubator sets up a system to replicate YC's influence on the front page and we all decry cheating. Who cheats the cheaters.