Given they carbon copied everything you immediately notice about Apple stores (look, feel, employee uniform), I do find it surprising they didn't try to ape the

Given they carbon copied everything you immediately notice about Apple stores (look, feel, employee uniform), I do find it surprising they didn't try to ape the store culture too. There really are Microsoft fans that know how to relate with people. And a lot of them (and others) have a pathological hatred for all things Apple. I'd hope for some swagger going into any branded store even if I thought their products were overpriced crap (I'm looking at you, Sony Store). Otherwise, it's just depressing.