That is what I am talking about. That thing, right here, you know, where you unsuspectedly delight your visitors. That's what we all ought to aim for - delighti

That is what I am talking about. That thing, right here, you know, where you unsuspectedly delight your visitors. That's what we all ought to aim for - delighting users when they least expect it. (And even more so when they do expect it.)