The mandate to implement these kind of pop-ups doesn't come from above. The mandate to identify ways to increase profit comes from above, and it is the PMs (th

The mandate to implement these kind of pop-ups doesn't come from above. The mandate to identify ways to increase profit comes from above, and it is the PMs (through marketing/research/developers) that come up with ways to satisfy these requirements. And failure to meet these requirements means a bad review and a chance of being laid off.