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Any bright ideas on how to break through this firewall? One trick that worked for me. I created a description of my ideal client. In fact I created a few desc
by adrianhoward 14y ago
Any bright ideas on how to break through this firewall?
One trick that worked for me.
I created a description of my ideal client. In fact I created a few descriptions of different ideal clients.
(If you've a UX background - I basically researched and created personas for my clients http://en.wikipedia.org/wiki/Persona_(marketing) http://en.wikipedia.org/wiki/Persona_(marketing) )
I then figured out where those clients hung out.
Then I hung out there and listened to their problems.
(For example - there are reasons I am now very happy to spend multiple thousands of pounds attending some conferences - outside of the personal development stuff I get from attending :-)