Another variant of "build a better mousetrap and the world will beat a path to your door"? I thought we'd debunked that old chestnut enough times by now. Most

Another variant of "build a better mousetrap and the world will beat a path to your door"? I thought we'd debunked that old chestnut enough times by now. Most of the most successful startups have used some techniques which later (or earlier!) got classified as "dark patterns", "cheating", or what have you. I have at least 2-3 articles on swombat.com that specifically cover the idea that in many contexts where the appearance of success is a precondition to success, you should "fake it till you make it". Entrepreneurship is about finding and exploiting business opportunities. Finding loopholes in the world of promotion and marketing is an important part of that art.