How does crap like this end up on the front page of HN, and why are people upmodding it but not commenting? (I assume the people upmodding are not commenting b

How does crap like this end up on the front page of HN, and why are people upmodding it but not commenting? (I assume the people upmodding are not commenting because the comments are mostly negative (8 out of 10, at present).) Is there a shortage of impressive hacks to submit and upmod? Is there something particularly pleasant about this place vs. Reddit or Digg? Are the words "Hacker News" only appearing for me?