`It is getting increasingly difficult to just invest in companies you believe in.` I disagree with this. How many people believe in Apple as a company and inve

`It is getting increasingly difficult to just invest in companies you believe in.` I disagree with this. How many people believe in Apple as a company and invested in it's growth over the last 8 years. Or Target over the last 3 and there are many others. The challenge as I see it is that it is very difficult for the companies to actually leverage the growth in their stock prices. The companies need to buy and sell their own stocks in order to use the money as investment. Unless I am missing something huge here. Most of the time it seems it is only an incentive to management that the stock price increases. But really, the capital isn't invested in the company, it is gambled on the company.