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Toyota's main strategy is to sell cars. They sell the most cars of any automaker. Toyota had record sales of 11.2 million in 2023. They're on track to set anot
by breve 1y ago
Toyota's main strategy is to sell cars. They sell the most cars of any automaker.
Toyota had record sales of 11.2 million in 2023. They're on track to set another sales record in 2025:
https://www.autoblog.com/news/nearly-900000-cars-sold-toyotas-record-july-proves-strategy-works https://www.autoblog.com/news/nearly-900000-cars-sold-toyota...
- testing22321 1y agoWhile delaying the uptake of EVs.
- breve 1y agoNo, by simply understanding the car market. Toyota's in the car business. They sell cars.
- testing22321 1y agoSo why all the announcements since 2017 about their revolutionary battery coming soon (tm) It was to stop people buying other EVs.
- breve 1y agoNo, it's because they're developing solid state batteries. They're also developing hydrogen fuel cell drive trains. They're even trying hydrogen combustion: https://www.toyota-europe.com/news/2022/prototype-corolla-cross-hydrogen-concept https://www.toyota-europe.com/news/2022/prototype-corolla-cr... Toyota's big enough that they can try everything. It isn't a conspiracy.
- testing22321 1y agoI’ve driven to 65 countries on 5 continents. Everywhere I’ve ever been has electricity of some form (even if it’s one solar panel on a mud hut). I have never seen a hydrogen filling station. The amount of infrastructure required to build out a hydrogen filling network is astronomical, and it has absolutely no chance of working. They’re just saying random stuff so you don’t buy an EV today.
- breve 1y ago> The amount of infrastructure required to build out If you don't want to build infrastructure then the easy solution is to stick with petroleum. That infrastructure is already built out. > They’re just saying random stuff No, they're doing research and development. > so you don’t buy an EV Toyota's a big car company. Toyota sells lots of different cars. Toyota sells BEVs. You can buy a Toyota BEV right now.
- 0xbadcafebee 1y agoThis logic makes no sense... - When they make announcements about a new supercar they're going to make, it's not to stop you from buying a Lambo. Car companies have to be seen to be working on something new; it generates PR, which generates goodwill, advertises the brand, and helps buoy the stock price. - Buy an ICE vehicle now because they might make an EV later? Why not buy an EV now and then buy Toyota's EV later? Either way you're buying two cars??
- testing22321 1y agoThey’re not making announcements about something they’re going to make (like your super car example) They’re making announcements about something they hope they can invent, but that doesn’t exist. They’re telling you to hold off on purchasing today.
- filloooo 1y agoFrom a capitalism POV, they were absolutely right in this decision, be it wisdom or stupidity, they are making more money than ever. Almost all of the EVs are losing big money, bilions. Even from a moral highground, the world is in no shortage of EVs, and they do sell PHEVs. Whether they can smoothly transition to a full BEV future, that's another story, nobody knows. They could very well have a full decade of gas car gold rush ahead.
- ZeroGravitas 1y agoThe article actually calls out sales of EVs in China as a growth vector. But it's a Chinese company's platform they build on with Chinese batteries. Kind of embarrassing really, that even when they sell EVs they can't build them.