Apple probably knows they are making a big sacrifice in the shorterm for a (hopefully) longterm benefit. The problem is the two major all-in-one map providers,

Apple probably knows they are making a big sacrifice in the shorterm for a (hopefully) longterm benefit. The problem is the two major all-in-one map providers, Google and Microsoft, are building their own mobile ecosystems and directly competing with Apple. Apple is/was at risk of anti-competitive behavior from both; in fact, that may be exactly what happened.