Google Reader was killed by Vic because it was the only "social" app at Google at the time. He wanted to grow their FB competitor (G+) and insisted on migrating

Google Reader was killed by Vic because it was the only "social" app at Google at the time. He wanted to grow their FB competitor (G+) and insisted on migrating users over from Reader to G+, which never happened. https://en.wikipedia.org/wiki/Vic_Gundotra#Career https://en.wikipedia.org/wiki/Vic_Gundotra#Career