> its about the right people seeing your product at the right time. Or people remembering your product enough to think, "Hey, I think I remember the guys who

> its about the right people seeing your product at the right time. Or people remembering your product enough to think, "Hey, I think I remember the guys who did that Is Swank Hot? had something like that," when someone asks #lazyweb on twitter/identi.ca. You can't forget that "crowdsourcing" is in.