McNealy was talking about data collection in everyday life, activities the user is a knowing part of (or at least could be knowing were they digitally savvy).

McNealy was talking about data collection in everyday life, activities the user is a knowing part of (or at least could be knowing were they digitally savvy). NSO makes spyware that is designed to evade detection by even the savvy. It's not quite the same thing as what happens to everyday folks when they browse the net.