Maybe they don't want to? They seem to like their knitted scarves, art-house films and interpretative dance about marine life quite a lot. Going for high-profil

Maybe they don't want to? They seem to like their knitted scarves, art-house films and interpretative dance about marine life quite a lot. Going for high-profile store-like projects doesn't actually guarantee success (they may get whacked by litigation, or people may become disillusioned) and puts their primary goal at risk.