4 ms·
"Something about how in the future all ad revenue will derive from location-based recommendations" And why exactly should Apple care about this? Isn't the vas
by efuquen 14y ago
"Something about how in the future all ad revenue will derive from location-based recommendations"
And why exactly should Apple care about this? Isn't the vast majority of their profit coming from higher then normal margins on hardware? Their bread and butter is suppose to be making compelling tech products that have high build quality and are easy to use for any type of user. Why would Apple care where ad dollars are going as long as they kept doing what they are suppose to be doing to justify their high margin devices? Apple isn't in the ad business.
Of course, with their map move they've just compromised the quality of one of the core services of a mobile device, that should be a bigger deal then any of this nonsense about location based recommendations being the future of ad revenue.
- corporalagumbo 14y agoFrom what I understand search and ad revenue is one of Apple's revenue streams - I have no idea how large nor how to project growth. Just rehashing a vague memory. Anyway I think there are plenty of good reasons for Apple to pursue its own maps solution; eventually all technology will be fully location-gnostic, so it seems like a pretty critical technology to me. If I were Apple I wouldn't be happy leaving that in the hands of a malicious competitor either. And when you have one of the world's largest customer bases to beta-test with... why not? Seems like pulling a tooth to me - best just to get it over with quickly, and you're glad once you do. You call it compromising the quality of a core service, Apple might argue that effectively unless that service was in-house it was not adequate, so effectively never existed, and what they've done is get started on building the service they should have had a while ago.