GoldieBlox is exactly the sort of project that Kickstarter should be used for. Stories like, "I'm a talented engineer who's identified a real problem and used m

GoldieBlox is exactly the sort of project that Kickstarter should be used for. Stories like, "I'm a talented engineer who's identified a real problem and used my life savings to develop a prototype that could fix it; I've tested it rigorously and gotten great feedback. Now I just need your cash to put in my first order of 5,000 sets." are easy to get behind. Stories like "We've got an idea that seems pretty neat, and we'd like your cash to help us support ourselves while we flesh it out a bit; without your money we'll probably just make a few sacrifices, live a little less comfortably, and build it in our spare time anyway." are harder to rally behind. Both of the female engineers I know got into engineering because their parents were engineers. It would be great to see people with more diverse sources of inspiration entering the field, and toys like GoldieBlox could be a great step in this direction.