Four years ago, I would’ve said yes before they finished the brief. Marketing websites were my bread and butter. I had a process. I had case studies. I had that

Four years ago, I would’ve said yes before they finished the brief. Marketing websites were my bread and butter. I had a process. I had case studies. I had that dangerous confidence that comes from not knowing how broken the industry actually is. Now I know better. And knowing better means turning down work that makes everyone miserable — clients, users, and especially me.