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I think this very in depth look at the history of gender targeting in Legos will help anyone think through these tough issues... http://www.feministfrequency.c

I think this very in depth look at the history of gender targeting in Legos will help anyone think through these tough issues... http://www.feministfrequency.com/2012/01/lego-gender-part-1-lego-friends/ http://www.feministfrequency.com/2012/01/lego-gender-part-1-... A key critique of what Legos have become is that they enforce oppressive gender roles - boys build fire trucks; girls build hair salons - and that goes much deeper than the color of the blocks. To my eyes, this toy looks empowering.

icebraining 14y ago
How could Lego gone so wrong. In 1981: http://www.thekidworkshop.com/wp-content/uploads/2012/06/Lego-ad.jpg http://www.thekidworkshop.com/wp-content/uploads/2012/06/Leg...
- vidarh 14y ago
  They've gone so "wrong" because they've been chasing sales. And it's working - the newest "Lego Friends" range is massively outselling their expectations. So don't blame Lego - they're not the ones deciding what people actually want to buy.