- There is no logo to establish a brand identity. The mascot is the logo and it does establish a brand identity. It's reminiscent of the plan nine rabbit glend

- There is no logo to establish a brand identity. The mascot is the logo and it does establish a brand identity. It's reminiscent of the plan nine rabbit glenda and is part of a heritage of well designed systems stretching back to the beginnings of unix. It establishes exactly the brand and identity that the creators/core developers want to create. - The mascot looks amateurish. See comment above - There is no thought given to typograph or colors. I'm no expert but the go site is readable and so is the git site. They look different but both are readable and pleasant on my eyes. - The documentation uses a fluid width layout which hurts readability on wide screens. Possibly true but it's the only indictment you list that I find plausible. I think you may have had a good point to make but you used a terrible example in Go's site.