You answered your own question. You see this a lot when a company’s founders leave and are replaced by MBAs. Customer goodwill isn’t a tangible asset, so the M

You answered your own question. You see this a lot when a company’s founders leave and are replaced by MBAs. Customer goodwill isn’t a tangible asset, so the MBAs burn it to produce more quarterly revenue. It works great for a while until the customers wisely decide never to let that company burn them again. By that stage the MBAs have scored even higher paying jobs at bigger companies based on how much they boosted profits, so I guess it continues to work for them afterwards too.