4 ms·
In the USA it used to be very rare for companies to directly mention competitors in ads. Products would be compared to "Brand X" or some other genericized name
by SoftTalker 1y ago
In the USA it used to be very rare for companies to directly mention competitors in ads. Products would be compared to "Brand X" or some other genericized name instead.
I think it still is somwhat rare. Why even let a potential customer know that a competitor exists?
- gtirloni 1y agoIt's usually some new entrant taking on an old brand so they aren't really helping that brand's awareness.