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"Do they make pink girly legos?" Why yes, yes they do: http://friends.lego.com/en-us/Default.aspx http://friends.lego.com/en-us/Default.aspx They're controver
by bjt 14y ago
"Do they make pink girly legos?"
Why yes, yes they do: http://friends.lego.com/en-us/Default.aspx http://friends.lego.com/en-us/Default.aspx
They're controversial for the same reasons people are complaining on this thread, but they're selling. (See http://abcnews.go.com/blogs/business/2012/09/lego-friends-triples-sales-to-girls-despite-feminist-critique/. http://abcnews.go.com/blogs/business/2012/09/lego-friends-tr...)
- grueful 14y agoMy experience is limited to sisters, but they played with the normal legos just as much as I did. I suspect these would have been a hit. Users care about things like color far more than engineers often suspect. If changing the color makes a substantive improvement to outcomes you care about - change the color.
- Rolo0321 14y agoI think there's a bit more to this toy than simply 'pink it and shrink it' as they say in retail. The story + building is the innovation - meeting girls where they are and presenting construction/engineering themes through something other than a jumble of Legos. (This coming from a girl who loved Legos but didn't end up as an engineer)