> Isn't that a contradictory position? Locking in raises the cost of disloyalty, loyal customers (by definition) don't need to be locked in. In this case, the

> Isn't that a contradictory position? Locking in raises the cost of disloyalty, loyal customers (by definition) don't need to be locked in. In this case, the customers were loyal to Synology for the NAS but not the hard drives. By locking them in further, they thought they could capture their customers' hard drive purchasing, too. They thought the brand loyalty would allow it.