There's also an issue with the media talking about Kickstarter products like they already exist. In the case of Lifx, article titles like "Australian re-invent

There's also an issue with the media talking about Kickstarter products like they already exist. In the case of Lifx, article titles like "Australian re-invents the lightbulb" mislead the public and perpetuate the belief that people are purchasing actual products and not merely funding idea that may come into fruition. https://www.google.com/search?hl=en&gl=us&tbm=nws&q=lifx+light&oq=lifx+light&gs_l https://www.google.com/search?hl=en&gl=us&tbm=nws&#3...