I'm not a fan of political signs, but I do think they play a role with unaligned voters. If someone sees frequent signs for a candidate/party they're considerin

I'm not a fan of political signs, but I do think they play a role with unaligned voters. If someone sees frequent signs for a candidate/party they're considering but were unsure about (e.g. a new or controversial candidate/party that might be considered unlikely to win), they might feel validated in that choice through social proof.