They want you to come to a store, where they can exert immediate influence over you. In some sense it's a cult, more specifically a political cult, and they wan

They want you to come to a store, where they can exert immediate influence over you. In some sense it's a cult, more specifically a political cult, and they want you to spend as much time as possible in their environment. They are your family, it's where you go to eat, have someone else take care of your kid, relax and so on. Ingvar Kamprad was a lifelong fascist, which heavily influences IKEA. Loyalty over competence, futurism over tradition, things like that.